Success stories / RM of Invergordon
Municipal government

How a rural municipality keeps ratepayers informed — by text

When the office needs to reach ratepayers about a service, a closure, or a payment deadline, mailed notices are slow and email gets ignored. The RM of Invergordon uses TextSpot to reach the whole community in minutes.

90%+
of texts get read — most within minutes
Minutes
to reach the whole roll, not days
Two-way
so ratepayers can reply
The challenge

Survey invitations were getting lost in the inbox

Mailed notices are slow and costly, and email open rates are low — so important service updates and deadlines reached only a fraction of ratepayers, and the office fielded the same phone calls over and over.

The solution

Reach participants on the channel they actually read

Reach every ratepayer at once

Send service notices, closures, and reminders to the whole list in one message — no envelopes, no phone tag.

Schedule ahead

Queue deadline and event reminders in advance so nothing slips through the cracks.

Let people reply

Ratepayers can text back with questions, so the office spends less time on the phone.

When something affects the whole community, a text reaches everyone in minutes — not the few who still open the mail.

The outcome

More responses, faster — and less chasing

Notices that used to take days to land now reach the community in minutes, and far fewer ratepayers call in asking what they missed.

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