Real Estate Text Message Marketing

How Real Estate Uses Text Messaging

TextSpot takes away all of the guesswork when it comes to communicating with clients. If you want to increase sales, you need to use real estate text messaging software. From scheduling to repeat messages, you can customize the software to meet your needs. Then, you can focus on helping clients instead of sending messages.

The real estate industry uses text messaging to connect with prospective buyers. While it’s not the only method of communication, it can help realtors increase sales.

Buyers can text you about a listing, and it can be more personal than an email. Texts are also more convenient than making phone calls.

Real estate agents use text messaging to inform groups of buyers about a home. They can also reduce the number of no-shows, so they can sell a home more quickly.

Promotional vs. Transactional Text Messages

Promotional text messages help market your real estate firm or business. They can help lead into a transaction, but these messages go to prospects who aren’t yet ready for a transaction.

On the other hand, transactional text messages can remind prospects about a showing or another event. The messages can also confirm that someone will show up to an appointment or viewing.

Bulk/Mass Texting

Whenever you get a new listing, you can use mass texting to inform your list of contacts. That can save you time because you don’t have to text or email individuals.

If you have a list of people looking for a house in a specific area or with certain features, you can message all of them when a house meeting their needs hits the market. A mass texting service will allow you to message hundreds or thousands of people at once.

Recurring Texts

Perhaps you want to send the same text message multiple times. You can use our real estate text messaging software to create and schedule recurring texts.

This is great for sending reminders to clients who have scheduled a viewing. The feature lets you set the message to send a certain number of times, and you can end the repeat on a date or not at all.

2-Way Messaging

Some text message services allow you to send automated messages, but they aren’t as personal or unique to the recipient.

TextSpot allows you to message back and forth with your clients and prospects. Then, you can answer their questions. That is particularly useful when someone needs a quick response, such as if they need directions to a house.

Schedule Texts

If you have trouble remembering to send texts at specific times, you can use TextSpot to schedule the messages for you. Sit down once a week and determine all of the messages you need to send.

Then, go into the real estate text messaging software and add the messages. Throughout the week, you’ll be able to focus on showing homes and other tasks instead of sending texts.

Organizations & User Management

If you work with other real estate agents or administrative assistants, you can form an organization in TextSpot. That way, you can add multiple users to your account.

You can assign someone to your SMS software, and they can handle the scheduling and messaging. As your real estate firm gains more business, you will be able to use this feature to offload some of your work.

Benefits of Text Messaging for Real Estate

Consider how real estate text messaging software can help you. Here are some of the best benefits.

Your Benefits as an Organization

Using SMS software can save time for you and everyone on your team. By scheduling messages ahead of time and repeating messages, you won’t have to do so manually.

Effective Communication

TextSpot can show you when someone reads or consumes your messages. You’ll be able to review your open rates, so you can work to improve those rates in the future.

Cost-Effective

Text messaging software is also cost-effective. You don’t have to pay for someone to manage your phone line so that you can invest in other things.

Time-Saving

Using text message software can also save you a lot of time. You don’t have to spend hours on the phone trying to contact a buyer or seller.

Other Specific Real Estate Benefits

Real estate agents can also benefit from the service because they aren’t in the office all day. That means they can’t take calls at any time, so clients can send a quick text.

Another real estate benefit is that you can use text messages to send directions to your clients. That way, they’ll be able to get to the right address for viewing.

Your Audience’s Benefits

Your audience will benefit from the text messages because of their ease and convenience. If you send a text reminder, they can respond when they have a free minute.

Who Should Use SMS for Real Estate

The types of people who should use SMS for real estate include real estate agents and their assistants. Anyone who needs to communicate with prospects should use the software.

That way, they can send messages to clients. Assistants can do it for real estate agents, but agents may also want to maintain communication when out in the field.

How To Be Successful

To be successful, you need to be able to get a lot of phone numbers. You also need to dedicate some time to scheduling and sending messages.

How To Collect Phone Numbers

You can collect phone numbers at an open house or through contact forms on your website.

Getting Started with SMS for Real Estate

To get started with SMS, you’ll need

• A phone number that can send and receive texts
• SMS software
• Subscriber contact information

What to Consider

You should consider how often you want to send texts. That way, you can keep from annoying the people on your list and keep them from unsubscribing.

Getting Started With TextSpot

TextSpot offers many different tiers so that you can send as many messages as you need. Be sure to consider the size of your contact list and how often you want to text them.

Then, you can choose the right plan for you.