Success stories / University of Kentucky
Higher education · Research

How the University of Kentucky gets more research surveys answered — with a text

University research lives or dies on response rates. When survey invitations sit unopened in inboxes, studies stall. The University of Kentucky turned to TextSpot to reach participants on the one channel almost everyone checks: text.

90%+
of texts get read — most within minutes
Minutes
to reach participants, not days
One tap
straight from the text to the survey
The challenge

Survey invitations were getting lost in the inbox

Email is where survey invitations go to be ignored. Open rates are low, links get buried under everything else in the inbox, and reminders pile up unread — so research teams end up chasing the same participants for weeks just to reach a usable sample size.

The solution

Reach participants on the channel they actually read

Survey links by text

Each participant gets a short, personal text with a direct link to the survey — no login screen, no inbox archaeology. They tap and they’re in.

Timed reminders

A friendly follow-up goes out on a schedule to everyone who hasn’t responded yet — and never re-pesters the people who already did.

Personalized at scale

Each participant’s name and study details merge into the message, so a survey sent to hundreds still reads like a one-to-one note.

When a survey invitation arrives as a text, it gets tapped — and the responses come back in hours, not weeks.

The outcome

More responses, faster — and less chasing

Because texts are opened and read within minutes — not left sitting for days — responses come back faster and from more participants. The research team spends less time chasing and more time analyzing the data they came for.

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