🏷️ Variables / Custom Fields

Every text feels one-to-one.

Automatically insert data like a recipient’s first name into your messages. Personalize mass texts at scale with ease — no manual customization for each contact.

★★★★★ 4.7 average on Capterra, GetApp & Software Advice

M
Maple Dental
● Verified business
Today 9:41 AM
Hi Jordan, your cleaning with Dr. Patel is Tuesday at 10am ?
Thanks for the reminder!
1:1
feel at any scale
custom fields you can use
100%
personalized, automatically
Why personalize

Mass texts that don’t feel mass

Merge in anything you know about a contact so every message lands personally.

Merge any field

Drop in first names and contact details automatically with one click.

Custom fields

Track and merge data specific to your business, not just the basics.

Smart defaults

Set a default value so messages stay clean when a field is blank.

Feels handwritten

Recipients feel seen — not blasted — which lifts replies and conversions.

How it works

Add a variable in 4 steps

1

Compose a message

Start a new message to a contact or list.

2

Click “Add Variable”

Open the variable picker at the bottom of the composer.

3

Choose a field

Pick a variable like First Name and set an optional default value.

4

Insert & send

It appears highlighted in the preview — reposition it anywhere, then send.

Loved by thousands of organizations

“Textspot has saved me a lot of time and phone calls, and it’s easy for the patients to respond. The cost can’t be beat!”

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Mary B.
Health Manager

“Great product! Easy to use, easy navigation, very reasonably priced. It does exactly what I need it to do.”

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Elizabeth V.
Health Owner / Operator

“TextSpot has quite advanced features that automate the bulk text messaging in an all-in-one approach.”

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Michelle T.
Director of Online Marketing

Make your texts personal

Sign up and start personalizing messages today. No credit card required. Takes 3 minutes.

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