As much as 54% of consumers revealed they would appreciate text-message promotions from businesses.
In an age where mobile devices are nearly an extension piece to the vast majority of the population’s hands, the consumer interest in more text-based communication is anything but surprising.
However, with such high demand, the response from businesses is incredibly underwhelming. This is leaving customers unreached and unsatisfied.
Fortunately, this opens up a fantastic opportunity for your business to get ahead with a well-designed text blast. Ready to up your impact with this SMS marketing? Follow along to learn everything you need to know about this effective strategy and how to text blast for your business.
What is a Text or SMS Blast?
A text blast or mass text is a single text message that is sent to a large group of people with individual phone numbers at the same time. Text blasts are used for marketing, reminders, emergency alerts and more.
Text blasts are great for marketing campaigns because they allow you to send out group text blasts to a large list of phone numbers simultaneously. With one SMS message, your business can reach an impressive amount of consumers in seconds.
When you send a SMS blast, you’ll instantly be opening up a connection point with your leads. Your business will experience a healthy boost in brand awareness and can increase sales by promoting a higher purchase intent from your audience.
SMS Blast Marketing Benefits
We already know customers are asking for text communication, but the benefits of SMS blast marketing technique go further than customer satisfaction. Along with an incredibly reasonable price tag or even a free text blast service, using text can boost your growth in a profound way.
High Open Rates
The problem with email campaigns is their discouragingly low open rates. Text messages, on the other hand, don’t suffer from this problem experiencing an open rate of 98% compared to 20% from emails.
With an overwhelming majority opening your text blast, you’ll have a greater chance at making an impression with this approach. Such an increase in eyes on your business is inevitably good for your brand and encourages an increase in sales.
The simplicity of this system makes reaching hundreds of customers as easy as clicking a button. Utilizing an SMS text blast service takes your messaging efficiency to new heights.
If your business is already utilizing text communication with customers, you’ve likely discovered the labor-intensive work of sending individual appointment reminders or offers. This time-consuming factor can decrease the number of consumers you are able to reach for time-sensitive information.
Sending a text blast enables you to scale your texting service and reach a larger audience instantly.
One of the key factors to staying top of mind is continual engagement. While businesses turn to social media and optimized websites to remain omnipresent, the use of text messaging can contribute to your efforts.
Enabling automated response options or opening up the lines for feedback allows your audience to interact with your brand and encourage communication. This, in turn, boosts their connection to your company and promotes brand loyalty.
Using A Blast Text Message Software
If you need to know how to send a text blast, your best option will be an SMS text blasting service. Text blast software can take the guesswork out of your approach and help you eliminate common challenges associated with the marketing technique.
One of the key challenges to consider when using a texting approach is the regulations associated with the practice. Each phone number you obtain must be accompanied by customer consent.
You’ll need to ask your consumers if they would like to opt-in for your text promotions to remain in line with strict regulations. Fortunately, online forms and organized contacts can simplify this process and ensure you remain legal with your outreach.
Make sure you read and follow the rules and regulations laid out in the telephone consumer protection act.
Its been proven again and again that personalization takes customer service to a whole new level. The trouble mass messaging faces is the limitation of customized messages.
Using our software, however, opens up this personal approach by utilizing elements like templates and scheduling features. You can include names and target key audiences at specific times to maximize their satisfaction with your messages.
Building a Text List
While it may take some time to build your audience, the benefit of these systems is their ability to be integrated early on. You’ll be able to add in contacts and start sending to authorized numbers as you build.
With in-store signage or prompts at the till to ask for numbers and consent, you’ll be boosting your reach in no time.
If your business needs to send out recurring reminders for appointments you’ll love the set it and forget it features of a blast text message software.
Need a personal reminder too? You can even use these services to remind you of daily activities like when it’s time to take your pills or prompts to complete employee payroll by the deadline.
How to Text Blast
Our system makes sending out text messages user-friendly and affordable. All you need to do is create your free account, upload and manage your contact lists, and start sending text message blasts. If you already have a contact list, you can start sending text blasts within 10 minutes of creating your account.
Use text blasting to promote your latest sale, or let your customers know about upcoming launches. They’ll love that you keep them in the loop and you’ll experience an increase in sales with minimal investment.
Take your texting beyond expectations by using this service for invitations to events or personal updates for things like weddings, birthday parties, and more. And of course, you can take the annoying alarm out of reminders for yourself and your customers with automatic reminder texts timed just right for your needs.
Looking to update your customer service approach? Ask your audience for feedback to gain valuable insights about their experience. You can improve your systems and increase interactions at the same time with a simple, open-ended question.
Not sure if your business can benefit from these services? Our system is optimized for industries including:
Use group texts to reach your team or family members or text blasts to ensure no individuals gain access to personal information of other customers.
Send a Blast SMS
Now that you know the benefits of text marketing and the best way to work past challenges, you can launch your text blast approach and grow your business. With this highly effective way to reach your customers, you’ll be mastering marketing in no time.
Want to send a text blast? Sign up for your free TextSpot account to start SMS text blasting for your business today.
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